Home Digital Marketing Why is SEO Important for Websites: 5 powerful tips for any business

Why is SEO Important for Websites: 5 powerful tips for any business

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SEO, is the nutrition for your business and for your website, it helps them survive and grow in the dynamically growing digitalized world. If you want to grow your business successfully, you must understand  SEO and why  it holds such importance.

SEO or Search Engine Optimzation, is the process at optimizing your website to ensure that the search engines can read, store, and crawl through it, to rank them. Search Engine Optimization (SEO) is very important not only for ranking your website but also in getting quality visitors from the searches, it increases the credibility of the website, improves the performance and helps the business to develop a user-friendly website for your target audience.

SEO is the language used by the websites to communicate with the search engines to provide relevant data and information to be searched for.

Why should SEO be taken care of?  

As per the numbers given by Google Search Statistics  there are 3.5 billion searches per day and 1.2 trillion searches per year worldwide.

This traffic is extremely powerful not because of the volume,  but because of the relevance and high intent of taking an action, be it making a purchase or just watching a video.

Relevance

It is very important for your website to be relevant because, if you are planing to purchase a cricket kit you most likely, would not want to see web pages about cookies. To ensure the relevance of the results for any type of search query, Google first and foremost searches for pages which are closely related to cricket goods or sports kits.

Authority

Authority in terms of website also known as the DA and PA of a website depends of the age of the domain or page, popularity of the content, size of the content. Popularity of the content usually depends on it’s is accuracy and trustworthiness. In simple words, if your entire website is full of unorganized content or with some code language used in the contents, then it will be very difficult for the users to understand, which will not only reduce the popularity of your content but also increase the bounce rate on your website. To ensure the size factor of your content you must ensure that your pages have minimum 1200 words written in the body of the webpage.

5 Tips To Optimize Your Website in 2019

Relevant Content!

Google rolled out its update named as the hummingbird. With this update, Google is focusing more on relevant and informative content rather than lengthy or unorganized content. 

For Example – If your website is in mobile industry and you are writing on cosmetics than, that won’t work for bringing traffic to your website, but if you write an article around new updates in technology and mobile updates than you are very clear with your niche market which  will help you to bring organic traffic to your website.

1. Optimize Your Title Tag And Meta Description

When you search anything on google then the results come in a pattern of a heading and a description. The heading is called the title tag and the description below the heading is called meta description. These are defined in the <head> tag of your web pages and must be optimzed with keywords according to the character limit permitted by Google. For the Meta Title, it is 50-60 characters while for the Meta Description this limit is 160 characters, however, we suggest keeping it within 120 characters to keep it safe for mobiles.

So both title and description must be focusing on what the article is all about.

2. Publish Content With At Least 750 Words

Long contents performs better than short content. It was found that the first-page result on google contains minimum 750 words or more which clearly indicates that when you create a high-value resource for readers they will definitely spend time on your content even if it really long. 

So if you have an article website or any web page for that matter,  then make sure that the articles published by you on your website should contain at least 750 words or more. The average length is usually 1200 words.

3. Rich Keyword URL

This seems to be a simple tip that helps to optimize your article or blog to rank on the top. Whenever you create URL for any of your pages make sure it contains target keywords. Also make sure that the URLs are not made of random numbers.

For Example- If you are writing something about digital marketing then make sure that your article and the article’s URL contain terms such as digital marketing. It will maintain the keyword density and also provide the basic idea about the article.

4. Use Number In Your Title 

According to research, it was found that the titles that contain number format like Top 10, top 15 etc. are more searched if compared to the normal title, That why make sure to use numbers in your titles.

5. Email Outreach

To get ranking for your website you need to get backlinks, but getting a backlink from any website won’t help you to grow, you need to get backlinks from high authority websites which are similar to your industry.

For getting backlinks the best practise that you can adopt is email outreach. But, as already mentioned there is the right and wrong way to do it.

For instance, sending bulk emails or spam emails will not work to get a genuine backlink. Follow the following steps to get genuine backlinks:

  1. Create your own sheet in which websites are clearly mentioned from which you want to get the backlink, 
  2. Create a professional mail and send it to the editor or the contact person mentioned in the website. 

If your content is really good and informative then there are chances that your article will get published on their website and, which will increase the authority and relevance of your own website.

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